Becoming a purpose-driven organisation brings a range of cultural and commercial benefits. For us at creative agency Karmarama (part of Accenture Interactive) this equates to "having a long-term vision that's inspiring but achievable; something people can engage with practically and emotionally". Here, are five key outcomes for organisations.
Fast-tracks organisation change
A guiding north star can speed up decision making. Everyone is clear about the businesses’ inner purpose. Once embedded across the organisation and brought to life by committed leadership, it can galvanise your people and enable change, fast.
Attracts a more dedicated workforce
A positive culture will attract committed people who stay loyal rather than using your company as a career stepping- stone. Over 60% of people want to work in firms that look beyond shareholder returns and to contribute to something bigger. This influences the employers they choose, their performance and how long they stay.
Encourages people to bring their whole selves to work
Companies that celebrate authenticity, lead with humility and allow people to show vulnerability are more likely to get the best out of their people. No one’s wasting energy trying to say or do the ‘right’ thing. It takes courage and commitment to create a truly proactive and fulfilling environment.
Empowers leadership at all levels
It doesn’t make sense to hire smart people then tell them what to do. Your inner purpose should always empower people to make educated decisions. This in turn builds trust and makes for a more effective leadership team.
Helps shift the focus to long-term payback
Inner purpose is about having a long-term vision that’s inspiring but achievable; something people can engage with practically and emotionally. As the world becomes more uncertain and the workplace is threatened with disruption, the need for purpose and vision is even greater. It’s the lighthouse in a storm.