How can established businesses harness digital innovation? Scott Snyder, partner at Heidrick Consulting and author of Goliath's Revenge: How Established Companies Turn the Tables on Digital Disrupters, explained how large organisations can innovate as effectively as their smaller competitors. In conversation with Jan Zijderveld, CEO of beauty giant, Avon Products, he explored the 130-year-old company’s journey from door-to-door sales to digital social selling.
Want to listen to Jan and Scott's conversation? The full presentation is also available to download on Soundcloud.