The coach is just a messenger for the company
Coaching is used by the business or a manager to ‘deliver a message’ disguised as support. It’s a coward’s way of giving feedback.
The coach is psychologically abusive
The coach imposes what they believe to be ‘the right way’, unconsciously trying to resolve long-term issues with power, authority, and acceptance.
The coach simply cant help
The employee may need sponsoring or visibility, but gets coaching. They may even need counselling or psychological support, though this isn’t noticed by the coach.
Coach imposes their own values
The coach may become privy to the things that the manager takes for granted and never doubts, but they have their own strong set of values that they work to impose instead.
The coach encourages dependency on coaching
The executive gets increasingly dependent on meetings to explore their choices and seek support in their decisions. The coach fails to notice, or worse, helps it to grow.
