10 benefits of coaching for businesses

Written by
Changeboard Team

12 May 2010

12 May 2010 • by Changeboard Team

Reduce the number of problems

Problems exist because the solution has not been found. By engaging a coach, staff have a forum to discuss ideas to move passed these barriers to their work.

Staff have a greater understanding of themselves

Your staff are your biggest asset and therefore companies should use them to their greatest potential. This does rely on the staff understanding of what they themselves are capable of. Through coaching, staff move through the journey of self discovery. Allowing them to bring their greatest potential to the objectives of the company.

Improved time management

How much time and energy is wasted in organisations delivering things which in the end are not required? By using the goal setting elements of coaching, appropriate goals can be set, which are truly SMART (Specific, Relevant, Achievable, Relevant and Timely) in all senses. This means that unrealistic goals which would have taken away effort have been stopped.

Clarity & focus regained

Clarity is often overlooked in business when the initiatives keep piling up on departments and individuals. By discussing the situation with someone from outside of your area, a path may be discovered through the wood and the realisation that woods can be really interesting places to be.

Better understanding of corporate mission/vision

A business coach actually has two masters; the individual undergoing coaching and the company that the individual works for. This allows the coach to direct the goals that are more in line with the corporate mission/vision. So, instead of being a phrase that is quoted on company literature, the mission/vision becomes true for the individual in their own terms.

Letting go is good

Some managers have a difficulty in delegation and therefore become a bottle-neck to effective operations. Utilising a coach allows these individuals to see how they can ask others to undertake tasks without the removal of responsibility. This will ultimately allow them to have a better and more effective use of their time and resources.

Nobody has all the answers

Companies tend to set targets corporately in the 3-5 year time frame. Nobody realistically expects all of these targets to be expressed and planned absolutely, so why do we expect it of individuals? Some staff suffer from analysis paralysis because they must define all work before starting anything. This obviously means that no work begins, ever. By discussing the situation with the coach, an individual can identify the steps to achieve the final goal and only plan one step at a time.

Recognise the need for innovation

Companies need to change to survive, it's a fact of modern business. In some organisations there exists the Punch and Judy Population. Those are the individuals that constantly refuse to innovate saying, "thats the way weve always done it". By discussing the situation at hand, a manager can discover how the change can be positioned by pass the population.

The answer's not always 'yes'

It's always useful to have a Challenge in business. Some conflict can detract from achievement of goals, it should not be forgotten that positive conflict is always required in business. This is where decisions and concepts are Challenged to prove to all that they are valid and useful items for the business to concentrate on.

Having goals which stretch into the future is one thing, losing focus on the day-to-day business is another. By utilising a business coach, what seem mutually exclusive activities can become one. This is achieved by showing that your day-to-day business is the only way to achieve your long term goals.


Check out the following videos from Maven Training:

How does coaching for businesses work?

Why do senior managers need business coaching?