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Employment brand articles

Our experts explore the elements needed to create a winning employment brand strategy. Subjects covered include employee communication strategies, how to make an employer brand stand out from its competitors, why it’s critical to use employee engagement to drive employee productivity, motivation and retention, as well as using PR to win new business and gain industry credibility. In the age of social media, employers also need to have innovative recruitment strategies to attract fresh talent and know what it takes to meet the expectations of generation Y.

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