Philosophy
What you do is more important than what you say
We’re facing a new brand reality. In the old world, iconic brands were built on an essence and delivered through smart communications and clever advertising.
Today, things are different. Brand behaviour is fast becoming the key determinant of brand image. In this new reality, brands must act and participate in sustainability.
Diana Verde Nieto
Regarded by her peers as a pioneer in sustainability, Diana’s background sees the intersection of over fourteen years’ marketing communications experience with deep sustainability expertise. Diana founded Clownfish in London in 2002, with the vision of creating a consultancy that put people, planet and profit at the heart of its business philosophy. One of the first consultancies to specialise in sustainability and communications, Clownfish has built an enviable client portfolio that inclNigel Morris
Nigel was appointed to the role of CEO, Aegis Media North America in May 2009. From 2003 till 2009, Nigel was CEO of Isobar, Aegis Media’s digital division, and led its rapid expansion into the world's leading pure digital services agency network. Following an early career in fashion and corporate identity, Nigel joined the Aegis Group in 1992 as Marketing Director of BBJ. He wrote his first paper on the internet for the Aegis Group in 1993 and his belief in the medium has never wavered.Becky Willan
Becky leads the Strategy and Communications team at Clownfish. Becky joined Clownfish in 2008 from The Body Shop, where she was responsible for implementing the company’s CSR strategies in EMEA. Becky’s deep knowledge of brands and consumers alongside her understanding of environmental, social and ethical issues allows her to help clients define, implement and communicate corporate sustainability strategies and build future proof brands. Since joining Clownfish, Becky has worked with aHannah Lane
Hannah is currently based in Shanghai, where she is responsible for managing operations in China and business development across Asia Pacific. Hannah started her career in retail management at Schuh, before joining Clownfish in 2005. At Clownfish, Hannah led the Communications Team for 3 years, managing accounts with Levis, Abel & Cole, Ingle & Rhode, WWF and The Climate Group, before becoming a partner in the company in 2008.Niku Banaie
Niku Banaie leads the strategy and innovation practice across Isobar global and is on the Clownfish board. He started his career in 2001 as Carat Internationals first Head of Innovation. In 2003 he was approached to join Naked communications. Finding his feet quickly he went on to become the youngest UK Managing Partner within three years, conceiving award winning campaigns across a number brands including Orange, e4, Honda, Sony and Nike. His eclectic range of awards include gold at MobiOur latest articles
- greentomatocars carries climate change message to COP15 05/01/2010
- 10 trends in sustainability in 2009-10 (part two) 05/10/2009
- 10 trends about sustainability you need to know. Responsible business. Part 1... 05/10/2009
- Sustainability: the key to bridging the gender gap 05/10/2009
- Clownfish wins greentomatocars account 05/10/2009
- Clownfish launch green search marketing 05/10/2009
- Aegis Group plc furthers the expansion of its global sustainability practice and announces Clownfish - a division of Aegis Media Italy 05/10/2009

