The CEO is dead; long live the ceo - Ian Buckingham's Weekly Column Sadly this week's column isn't dedicated to s&m. But the subject can still be something of a pain, especially if neglected. We're all familiar with the cliché that a chain is only as strong as its weakest link. In...

"The CEO is dead, long live the ceo" - Ian Buckingham's blog: The importance of managing employee perceptions has given rise to the contemporary notion of Employer Brand. This is essentially the brand the employer projects to existing and potential employees via the chain of communication...

It used to be, once upon a time, that an organisation had a brand. That brand was its product or service, or sometimes, its corporate persona – like ICI or Hanson Trust (remember them?). The marketing people polished and pushed that brand to a welcoming, eager public who believed what they were told...