"The CEO is dead, long live the ceo" - Ian Buckingham's blog: The importance of managing employee perceptions has given rise to the contemporary notion of Employer Brand. This is essentially the brand the employer projects to existing and potential employees via the chain of communication...

Source: the HR DIRECTOR Date: October 2006 Launching a new business for a global company the size of WSP Group Plc sounds like plain sailing. But identifying and harnessing existing skills in a global business of 6,000 people, and delivering consistent leadership and practice in a cross-cultural operation...