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"The CEO is dead, long live the ceo" - Ian Buckingham's blog: The importance of managing employee perceptions has given rise to the contemporary notion of Employer Brand. This is essentially the brand the employer projects to existing and potential employees via the chain of communication...
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There have been some interesting reactions on a number of HR blogs to Seth Godin’s post, 'Marketing HR' . Noting that ‘Human Resources’ is an increasingly inappropriate name for the way that organisations are managing their people, Godin suggests changing the department’s name to ‘Talent’: “Like...
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