Now that the Big Boys have made a mess of world financial markets, their brands face unprecedented levels of change and most of it will doubtless emerge in the first two quarters of 09. Guess who will have the task of translating the unpalatable news for the employees? Current market trends seem to suggest...

One of the biggest fears in tricky times is whether managers can keep the corporate machine rolling forward. How exactly do you keep people engaged and focused? One of the tactics is to identify your engaged employees and make the most of their example. Where are they I hear you cry? Well why not try...

As the Lloyds/TSB/HBOS shareholders attest, massive change is upon us. And there's nothing quite like the threat of change to test the courage, confidence and competence of your leaders. If leadership is partly about inspiring a community of individuals to undertake a collective endeavour, then stories...

Compliments are a weird and wonderful thing. We find it hard to accept them, we find it hard to give them, yet we thrive and feel great after both giving and receiving them. It’s the easiest way to build relationships. It’s the quickest way to earn respect. It’s the best way to make someone feel appreciated...

"The CEO is dead, long live the ceo" Ian Buckingham's Weekly Column. WASP males don't tend to get too many invitations to be involved in the exploration of diversity management; which is a shame really. I'm a firm believer in the notion that the promotion of diversity should embrace...

The CEO is dead; long live the ceo - Ian Buckingham's Weekly Column Sadly this week's column isn't dedicated to s&m. But the subject can still be something of a pain, especially if neglected. We're all familiar with the cliché that a chain is only as strong as its weakest link. In...

"The CEO is dead, long live the ceo" Ian Buckingham's Weekly Column. I founded Bring Yourself 2 Work because of a fundamental belief that people are more effective in the workplace when they can be themselves at work. Having supported clients at many levels and having worked across most...

The CEO is Dead - Long Live the ceo - Ian Buckingham www.by2w.co.uk I recently met the Marketing and Brand Director of a very well known (thanks to their quirky advertising strategy) but struggling (possibly also due to their quirky advertising strategy) telecomms brand. Needless to say they have been...

"The CEO is dead, long live the ceo" - Ian Buckingham's blog: The importance of managing employee perceptions has given rise to the contemporary notion of Employer Brand. This is essentially the brand the employer projects to existing and potential employees via the chain of communication...

"The CEO is dead, long live the ceo" Ian Buckingham's blog The many military historians among you (!) will recall that there's a strong association between extreme threat and the act of closing ranks. Think Waterloo and the standout strategy was Wellington's squares, a formation...