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"The CEO is dead, long live the ceo" - Ian Buckingham's blog: The importance of managing employee perceptions has given rise to the contemporary notion of Employer Brand. This is essentially the brand the employer projects to existing and potential employees via the chain of communication...
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Jill Barker, global marketing executive, and Rachel Mountain, global marketing manager, EcoSecurities Underpinning any successful climate change mitigation strategy is the need to fully engage employees at every stage of the process. In practice, this means employees must be helped to understand the...
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Val Carter, corporate responsibility director, ARAMARK What does CR mean to you? CR means different things to different companies, but essentially it is about taking responsibility for the communities we impact upon and acting in a considerate manner with regards to employees, customers and the wider...
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Beth Courtier, BT head of charity programmes Community investment and wider CSR activities provide many opportunities to engage employees and in so doing develop a wide range of skills and competencies. They can also provide a channel through which companies can demonstrate their values and contribute...
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