"The CEO is dead, long live the ceo" - Ian Buckingham's blog: The importance of managing employee perceptions has given rise to the contemporary notion of Employer Brand. This is essentially the brand the employer projects to existing and potential employees via the chain of communication...

Ian Allison, creative director at integrated design and brand communication agency, Bell Party. Let’s savour that word… ‘party’… mmm! However, how many times have you been to a party that failed to live up the seductive promise that the word ‘party’ presents? Let’s dig deeper. How much of that unfulfilled...