Paul Middlebrook owns and manages his own brand and design consultancy. He is a passionate believer that authentic branding (branding based on a profoundly truthful vision and purpose) rewards enlightened businesses with sustainable and profitable futures. He believes that 'branding is a promise' and therefore to be deliverable needs to be managed at the micro-level of the individual. His 'ME BRAND' concept looks at ways individuals rather than businesses can authentically strengthen their career offer by thinking about their vision and purpose and how this fits with their employer or potential employer.