Personnel Today ran a piece this week based on a press release from a law firm saying that employers only using online application methods may be guilty of age discrimination. I didn't think this seemed right, had a dig around and found some interesting data that compared the age profile of online job seekers in 2001 and 2007. The data showed that in 2001 67% of online job seekers were aged under 35 (compared to 57% in 2007), 21% were aged 35 - 44 (compared to 23% in 2007) and 13% were aged over 45 (compared to 19% in 2007). Online job seekers are getting older, so if there is a problem then it's certainly not as bad as it was in 2001!

(Sources - the 2001 data is from the Online Recruitment & Employment Study that I did with BMRB whilst at Workthing and the 2007 data is from NORAS 2007)

BMRB's data also shows that 31 million GB adults use the internet and 13 million have used the internet to look for jobs in the last six months, given this I think it's hard to think of the internet as anything other than a mainstream medium.