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Source: Management Today
Date: November 2006
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Know your story
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Ask yourself: is this news?
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Understand the medium's audience ...
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...and its deadlines
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Tie the story in with current events
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Put the good stuff at the top
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Give them facts, not hype
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Keep it short, simple and snappy
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Get someone else to proofread it
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Call to check, but don't pester
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