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You may ask… what makes this new generation of workers so different from the rest? Well, let me introduce you to Gen Y, defined by their radical working values and their 24/7 connectivity to the outside world. As Alexis de Tocqueville once said: “Each...
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Hilary Blackmore , registered psychologist, A&DC Members of Generation Y (Gen Y) bring a particular set of strengths and a new set of challenges to the workforce. Organisations are increasingly seeking help navigating this new young talent on the...
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Justine James co-founder and director of talentsmoothie Generation Y – threat or opportunity? In my work with clients I’ve been part of many debates considering whether action is needed in organisations to accommodate Generation Y (Gen Y). Most tend to...
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Lucian Tarnowski, managing director, BraveNewTalent.com Gen Yers have grown up in a very different world. In the last 20 years the world has changed dramatically and at a pace that nobody could have predicted. Change is all Gen Yers have ever known, they...
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In many ways the fates of popular soft drink Dr Pepper and Generation Y (those born after 1980) are intertwined. In 2001, Dr Pepper was going through a major rebranding exercise that introduced the UK to a new catchphrase: ‘Dr Pepper, so misunderstood...
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