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July 2008 - Posts
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Tuesday, 01 July 2008
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Alistair Leathwood
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In many ways the fates of popular soft drink Dr Pepper and Generation Y (those born after 1980) are intertwined. In 2001, Dr Pepper was going through a major rebranding exercise that introduced the UK to a new catchphrase: ‘Dr Pepper, so misunderstood...
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