Employer branding and how to cope in a digital age. How can employers raise their game by investing as much time and effort into its internal branding as much as its customer facing brand. What role does digital marketing play in bringing an employer’s brand to life? What are the most innovative and progressive employer branding initiatives out there?

MONDAY

Digital media | has changed the rules of employer branding for good
Google spends less than £16m per year on advertising. It’s home truths like this which have gone a long way to shatter the way we think about brands and the role they play in our lives, and the emergence of digital as a medium in its own right is a key driver...

Changeboard member: written by Ed Lecky-Thompson, Galileo Digital Media

The Full Monty | why employers need to expose all to win in the digital age
Much has been written about the angst of conservatively minded chief executives and, for that matter, HR directors who feel their organisation has been poorly or wrongly covered in the press...

Changeboard member: written by Gavin Ingham Brooke & Ana Catalano, Spada

TUESDAY

Internal branding | in a digital age
We are right to be sceptical about what companies say about themselves, because we’ve seen financial scandals, product recalls, software shipped half-finished and services that don’t live up to the hype...

Changeboard member: written by Jan Kewley, Fishburn Hedges

Delivering an employer brand | taking it online
An employer brand will only work if it operates in conjunction with the organisation’s corporate and consumer brands. The challenge is to join the employer brand up to the existing brands and reflect the behaviours exhibited... 

Changeboard member: written by Andrew Wilkinson, TMP Worldwide

WEDNESDAY

Employer branding & social media | global perspective
Companies wishing to reach potential employees on a global scale can benefit from incorporating international search engine marketing into their employer branding strategy...

Changeboard member: written by Greig Holbrook, Oban Multilingual

THURSDAY

Grasshopper | online employer branding
Accenture's latest survey of CEO's revealed that "more than 60 percent of chief executives said that the inability to attract and retain the best talent is now a key threat to their business"...

Changeboard member: written by Richard Fullerton, Grasshopper

HR | brand building exercise | digital communication
Human resources teams should be at the heart of any brand-building exercise. New technology means new technical considerations and new behaviours to cope with them...

Changeboard member: written by Ian Allison, Bell

FRIDAY

Employer branding | company websites | online video
In this ‘digital age’, more information can be gleaned spending time on a website than can be picked up from a phone call with a spokesperson...