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The CEO is Dead - Long Live the ceo - Ian Buckingham www.by2w.co.uk I recently met the Marketing and Brand Director of a very well known (thanks to their quirky advertising strategy) but struggling (possibly also due to their quirky advertising strategy...
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"The CEO is dead, long live the ceo" (Ian Buckingham's weekly blog www.by2w.co.uk ). A while ago, (at rather short notice it must be said), I was asked to contribute a quirky few words about employee engagement for inclusion in a book on...
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Having just carried out an audit of internal communication channels for a public sector client, I’ve been struck, once again, by a bizarre, and frequently seen contradiction. In answer to the question: “How would you prefer to be informed of changes”...
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