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The CEO is Dead - Long Live the ceo - Ian Buckingham www.by2w.co.uk I recently met the Marketing and Brand Director of a very well known (thanks to their quirky advertising strategy) but struggling (possibly also due to their quirky advertising strategy...
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"The CEO is dead, long live the ceo" Ian Buckingham's blog The many military historians among you (!) will recall that there's a strong association between extreme threat and the act of closing ranks. Think Waterloo and the standout...
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The CEO is Dead, Long Live the ceo - Ian Buckingham's Blog www.by2w.co.uk Did you know that it is estimated that 1 in three adults attending Alton Towers in midweek is "pulling a sickie"? Employee engagement anyone? It's unfortunate...
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Having just carried out an audit of internal communication channels for a public sector client, I’ve been struck, once again, by a bizarre, and frequently seen contradiction. In answer to the question: “How would you prefer to be informed of changes”...
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