Gender equality in your recruitment strategy
The majority of professionals, at 71%, would actively seek employment at an organisation that supports gender diversity.
Organisations should want to close the gap and have a more diverse workplace. Ensuring that gender isn’t a hurdle will increase access to talent and make your organisation an employer of choice.
Some key measures organisations can consider when looking to address gender imbalances can include:
Implementing a gender diversity program
Studies show that a workplace that values diversity and is free of discrimination is more productive and profitable. It leads to greater employee satisfaction, reduced employee turnover and by harnessing unique employee skills and perspectives, increases creativity and innovation.
Having a diverse workplace could also help foster a discrimination-free environment and reduce inappropriate behaviour. Complaints can lead to costly litigation and compensation claims, as well as unwanted staff turnover and damage to an employer’s reputation.
This survey shows that most professionals (at 71%) would actively seek employment at an organisation that supports gender diversity. By implementing a few key measures, you’ll ensure you’re attracting the widest range of talented professionals.
Let your staff and job-seekers know you have a program in place
A reputation for respect and diversity enhances an employer’s business. Just over half the respondents, at 53%, were unsure if their employer had a gender diversity program in place.
If you have one, use it as an attraction strategy and marketing tool by communicating it to existing staff and potential candidates.
Standardise pay for male and female professionals
48% of professionals believe women receive less pay then their male counterparts. Use industry salary benchmarking and salary surveys to standardise pay rates for male and female professionals in your organisation.
Work on closing the gender gap
The reality is 75% of those surveyed believe gender discrimination still exists in the workplace.
Work on closing the gap by considering:
- How the focus on diversity increases access to talent
- The impact of diversity on innovation
- The links between diversity to productivity and profitability
- Increasing training and mentoring programs
Organisations aim to close the gap and have a more diverse workplace, consistently shown to be more profitable, engaging and productive.