Does your CV impress straight away?
If we look at the CV as your ‘advertisement’, the advert needs a strap-line; a hook that appeals and makes the reader want to read more. The Personal Profile is the perfect place for this, but so many candidates fail to impress straight away.
A recruiter, on first sift will probably give the front page of your CV no more than a 15 second scan. Can they immediately pick out relevant, differentiating and quality aspects that they are looking for? If yes, they’ll read on, if no – well, you know what happens.