Introducing a coaching culture
The impetus to introduce coaching as part of the organisation’s culture invariably comes from key people at the upper levels of the business who champion the idea. This is typically the HR director, who can visualise its potential for the organisation, possibly with the support of the CEO and other directors who might have received coaching first-hand and can vouch for its benefits. There then follows the desire to introduce and embed coaching throughout the business.
It's important to distinguish between 1:1 coaching for managers (executive coaching) and the capacity for managers to be able to coach others in the organisation (coach training). It's the latter – coach training – that more and more companies are using to introduce a coaching culture.