Reaching beyond mobile
O2’s brand strategy is progressing at a pace, which has prompted the need for an entirely new approach to employee engagement.
We have been in the business of providing mobile services for eight years now. Following our launch in 2001, we quickly emerged as the leader in the mobile phone market. Today, we boast more than 21.6m customers in the UK. We also have something which is the envy of the industry – an admired and respected brand.
But these are challenging times. Aside from a turbulent economic environment, the mobile service provider market faces its toughest Challenge yet. After a period of rapid growth, it has matured and is on the verge of saturation. In this increasingly crowded and evolving space, competitive advantage has become more important than ever before.
At O2 we’re on a never-ending quest to develop ever-more innovative ways of turning our customers into fans, that way, they stay with us. We’ve already got one of the lowest churn rates in the industry, thanks in large part to our unwavering focus on the customer experience. But we’re restless in our search for the next added-value service we can bring to our existing customers.
This has led us to take the O2 brand beyond mobile and we’re exploring areas where we can enhance customers’ lives by delivering them essential services that fit with their own lifestyles. Last year, we expanded into the financial services market with the launch of O2 Money and we’ve also recently launched O2 Insurance.
We couldn’t drive this change without a hugely strong team behind it. At O2 we have a unique culture that drives growth and our people are helping us re-define what it means to be a service brand in the 21st Century.