Develop your business strategy
As an interim, marketing, networking, how and to whom you market your business is paramount and key to your success. So after honing your business proposition, being confident in your abilities, expertise and clear on your unique selling points, the next stage is to consider your audience and start making inroads. This could be a two pronged approach as you look to established interim providers and your own network. Visit the IMA – Interim Management Association website
for a list of established interim providers.
To set up your own network, start with former colleagues and business associates; don’t limit yourself to your own profession, cross industries and disciplines, as more introductions will lead to more potential opportunities and also increase your market knowledge and understanding.
View this as part of a longer term networking strategy and as an investment. Ensure that you spend time making quality introductions, perhaps explore how both parties can benefit from the connection. A tool such as LinkedIn is invaluable in staying connected, growing and managing your network. It will also keep you abreast of networking groups and events to attend.