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Creating a coaching culture at CBSbutler. Focus on talent 09/08/2010

David Leyshon shares his experience of CBSbutler's major drive to create a learning organisation, resulting in its investment in training being converted into a genuine upskilling of the workforce.

Creating a coaching culture at CBSbutler. Focus on talent

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  1. Identifying problems at CBSbutler
  2. Identifying training & development needs
  3. Addressing management behaviours
  4. Building the future talent pipeline
  5. Linking behavious & performance
  6. Success in improving competencies

Identifying problems at CBSbutler

Having completed a management buyout from the US parent, CBSbutler found itself with an organisation that had historically suffered from a somewhat 'sleepy culture' with restricted ambition and opportunities. The new board of directors wanted to pursue a strategy of organic growth with the aim of achieving aggressive revenue targets.

Consequently, we needed to raise staff performance, and further develop our high fliers to address succession planning issues. As a result, we embarked on a major project to create a true learning environment for our people and during the last quarter of 2006, held a focus group in which a number of issues were identified:

  • A lack of coaching and mentoring skills - essential for future succession planning and leadership
  • Reward systems that were unaligned to competencies and behaviours
  • A lack of formal management development or succession planning
  • Unclear training and development needs derived from existing reviews and appraisals
  • Weak development of trainees due to the lack of a structured induction programme.

Identifying training & development needs

In order to encourage staff to give training and development a high priority, we implemented a quarterly bonus scheme, linked to six behaviours as part of a new performance management system, together with the skill competencies which resulted in a far more objective training needs analysis.

As well as training initiatives such as a new induction programme for trainees and remedial and refresher training for experienced staff, we also focused heavily on management development and leadership.

Addressing management behaviours

In order to address management behaviour, we devised a ‘Good Boss Programme.’ This consisted of a 180 degree survey of sub-ordinates every six months. The diagnostics provided a detailed profile of the individual manager which was then benchmarked against a role model profile. An external management coach then worked with the managers on a confidential basis to close the gaps and ensure continuous improvements.

Dave Rowe, a manager who took part in the programme, said:

“It was the best training course I have ever done. It was personalised to me, whereas other training has been generic and delivered to larger groups of people. It really provided me with a way forward to become a better manager, especially in terms of adjusting my management style to different people.”

Six months after completing the programme, the staff were asked to assess Dave Rowe’s management style and the Results were well above the UK average.

Building the future talent pipeline

A formal leadership programme was also launched to address the issue of management succession. It was run by an external management consultancy combined with internal mentoring from directors and senior management.

Joe Brown, senior manager, CBSbutler: 

“I’ve been lucky enough to be selected for the leadership and talent management programme - and you have to earn your place. Sometimes I’ll be deployed at client sites so that I can gain an in-depth understanding of customer requirements. At other times I may be attending client specific training programmes to ensure an expert understanding of technologies and work processes. And from time to time I’ll attend briefing sessions given by industry specialists.”

Participants in the programme have to meet a clear set of performance, behaviour and value based criteria in order to qualify for the programme which consists of a series of workshops and training days with tailored coaching and development tasks.

We developed five new middle managers using these programmes and as a result, three high flyers were recruited into the senior management team.

Linking behavious & performance

These programmes have also been integrated into a performance management system where managers are appraised against six key behaviours:

  • coaching and developing others
  • drive for Results
  • teamwork
  • managing change
  • problem solving & decision making
  • organising & planning.

Where previously managers had been rewarded purely on the achievement of hard financial targets, this new system links their bonuses to positive management skills. The company believes that linking behaviours directly to reward achieves greater accountability.

The Results have been impressive. The company measured the Results of the prgramme at the end of the first year through both quarterly appraisals and employee surveys.

Success in improving competencies

With regard to management competence, an overall score of 86% scoring positive for the behaviour ‘coaching and developing others’ was attained and a score of 81% ‘very satisfied’ with managers’ commitment to training and development was achieved. There was clear evidence of upskilling of the workforce evidenced by an 87% pass in competency assesments. 

Additionally, the increased performance resulted in a 34% year-on-year on target performance for sales and service delivery, a 25% year-on-year growth in revenue and a 31% increase in gross profit.
David Leyshon, managing director, CBSbutler

David Leyshon, managing director, CBSbutler

David Leyshon is managing director of CBSbutler, the specialist technical and engineering recruiter. www.cbsbutler.com