Career advice, insights & tips for HR professionals
How can coaching be used through e-learning tools? 05/07/2010
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A key role for leadership coaches in today’s business world is to help managers capitalise on the talent in their team. So, how can the coach help managers maximise business outcomes whilst simultaneously ensuring talent retention: keeping talented people happy and satisfied so they stay in the organisation?
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- Leadership judgement
- Decision support
- Coaching perspective
- A cognitive process
- Robustness of the model
- Leadership questions
- E-learning coaching solution
- E-learning Benefits
Leadership judgement
One answer lies in what is referred to as ‘leadership judgement’: the ability to simultaneously weigh up the nature of the task and the characteristics of the people available to be involved in the project. This enables the manager to decide on the most appropriate approach to dealing with each of the many specific business Challenges with which managers are faced every day.
Decision support
Coaching perspective
Deciding what approach to take requires effective leadership judgement and the competencies arising from this include, among many others:
The necessary skills required to judge whether a task needs the breadth of analysis and multiple perspectives provided by group discussion
- The ability to accurately identify the urgency of the task
- The capacity to gauge the likely commitment to a decision that has been imposed without consultation
- The aptitude to weigh up whether subordinates have sufficient information, expertise, confidence and maturity to reach a high quality decision
The concept of leadership judgement arises from research which suggests that managers who are effective at working with and through people are able to be flexible in the style of leadership they adopt. This is because they analyse business Challenges according to the nature of the task and the characteristics of the people involved with a view to arriving at a style of managing the situation which will maximise both employee engagement and business Results.
A cognitive process
Leadership judgment is a cognitive process and cognition is more difficult to coach than behaviour. It’s easier for coaches to help people develop observable behaviour than it is to coach thinking style or analysis which are hard to observe. And it’s not easy for a coach to observe the way in which people make decisions and even trickier for an individual manager to articulate it. But, with computer technology it has now become possible to monitor and analyse the blind spots that inhibit good leadership judgment.
The effective use of new computer-based tools - such as ‘Coach on the Desktop’ (CotD) from Hogrefe - can assist in developing leadership judgement. In this instance, the model on which it is based, derives from, and builds upon, very early contingency models (most importantly Vroom and Yetton 1973). This early model has been refined over the years and aligned with the business Challenges that today’s leaders face.
Robustness of the model
On average, leaders using the style recommended by the model tend to make significantly more effective decisions compared to leaders using a style not recommended by the model (Field and House 1990). In other words, although the model is more than three decades old, it still retains serious credibility. However, until the development of the electronic sophistication which facilitated the publication of CotD, it had not been fully exploited as a way of coaching managers.
Leadership questions
The thought mechanisms underlying effective leadership judgement can be expressed as a set of questions relating to the nature of the task and the characteristics of the people involved. The answers to these questions determine which style of leadership is most appropriate for the situation at hand. However, becoming good at leadership judgement doesn’t simply depend on learning the questions, it depends also of course, on being able to discern from the situation at hand, the correct answers to the questions.
Inexperienced managers may respond wrongly to the questions because of blind spots in their analysis of situations. The key to developing leadership judgement is identifying these blind spots and remedying them.
In terms of identifying the blind spots, an e-learning approach can do this more quickly and systematically than the coach so freeing up the coach’s time to focus on working with the coachee to address the identified blind spots.
E-learning coaching solution
From this data base it identifies thought patterns which may be hindering effective leadership judgment.
For example, suppose a manager continually responds negatively to the question: “Is this a developmental opportunity for your team?” The coach can then pick this up and explore how the manager defines and identifies development opportunities at work.
E-learning Benefits
Combining e-learning with coaching has particular utility where the focus is on becoming familiar with and applying a theoretical model in practice:
- It is easily integrated with normal face-to-face and telephone coaching
- It provides a way to maintain engagement between coaching sessions through practice in applying the model
- It accelerates learning and helps internalize the behaviour so it becomes more instinctive
- It allows the coach to see demonstrated performance of the competency rather than basing their understanding on self-report and discussion; this is particularly helpful where the focus is on coaching cognitive processes like leadership judgement because cognitive processes cannot always easily be described by the coachee
- The capacity of e-learning tools to provide ongoing analysis of actual behaviour facilitates meaningful conversations to reinforce developing leadership behaviour.
Wendy Lord, chief psychologist, Hogrefe
Wendy has 20 years experience in the application of psychology to HRM in business contexts and to adult mental health within the UK National Health Service. Her specialist area is psychometric testing and associated services relating to the assessment and development of people at work.

