Career advice, insights & tips for HR professionals

The global generation Y report 05/05/2010

Category:

Talent management

Generation Y: a pain the backside, or the key to sustainable, global economic growth? In the aftermath of a global recession, CVs will soon be flying, particularly among the Generation Y talent, so astute businesses will be keen to recruit, retain and develop their key employees, not just in their home countries, but across the world.

Global diversity

Naked Generations, experts on Generation Y, in 2009 noted that no research had been done by anyone else into Generation Y talent on a global scale:

What benefit packages will work for European Generation Y, as compared with their Japanese peers?
What are the career ambitions of Indian, or Chinese youth?
What happens when Generation Y from multiple cultures work together?

They have all had very different cultural and socio economic environments in which they have been shaped and so the strategies to work with them will be different.

Need to know

The Naked Generations ‘GloballY’ research project will provide answers to these ‘need to know’ questions – plus a host of others. It will compile a global picture of what makes Generation Y, specifically 'Generation Y' across the world, and how you can draw out the most value from this capable cohort, on a global scale.

Get involved

So how can Generation Y help you? If you would like to participate, please email us here (research@nakedgenerations.com ), or encourage your Generation Y employees to fill in this short survey: http://bit.ly/cfhcdR. Mention to us that you’ve taken part in the survey and we’ll send you the Results of the data.