Career advice, insights & tips for HR professionals
Pressures facing HR in 2010/2011 - building strategy 10/05/2010
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We're almost half way through the year. So what are the pressures and expectations facing HR moving into 2010/11? Huw Jenkins explores the role of HR as a value-add function and what today's HR professionals can expect as we move towards 2011.
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- The changing role of human resources
- Linking HR to overall strategy
- HR professionals need 'soft skills'
- The future of HR as a value-add function
The changing role of human resources
Robert Aldrich, head of people strategy and transformation at Nationwide Building Society feels:
“There is pressure on HR to demonstrate new capabilities spanning across the historically separate functions of finance, IT, risk and change. All in HR need to understand and adjust to the ‘new norms’ which will shape the way we operate over the next few years. There will be a need to develop our organisation’s policies, procedures and structures to deliver flexibility going forward.”
Linking HR to overall strategy
The recent economic recession has only served to highlight even further the need for HR to be involved at the heart of organisational decision making to ensure that people capability and talent can support the wider organisational corporate strategy, however fluid that may need to be. So, what can HR do moving forward to deliver on these commercial drivers?
Robert Aldrich argues:
“There will be a need to re-engage employees who have suffered through the downturn over the last couple of years to achieve superior performance. Additionally, more than ever, you need to ensure your employees are aligned to your customer proposition.”
HR professionals need 'soft skills'
Robert Aldrich underlined this by commenting that HR leaders of the future need to show “professional competence, personal credibility, resilience and bravery in decision making.” He also commented that HR graduates coming out of university should try to undertake a business role as this would serve to enhance personal credibility so that issues can by appreciated from a non-HR perspective.
The future of HR as a value-add function
More and more in today’s challenging business climate, HR has a voice and a position at top table board level decision making – reflecting the new demands of chief executives to gain a competitive edge through engaged and enabled people.
Huw Jenkins, director, Artis HR
Artis HR is a specialist resourcing consultancy focused on the supply of senior HR leadership, employee engagement and internal communications professionals. Operating at a senior and executive level, providing a tailored service across both permanent and interim recruitment

