Career advice, insights & tips for HR professionals
Emotional intelligence and 360° feedback – is business ready? 21/12/2009
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At a recent meeting with the CEO of an international company in South-East Asia, conversation turned to 360° feedback and whether the corporate world is ready for this method of managing ‘talented staff’. Is it?
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- Ready for 360° feedback?
- An EQ overview
- The differences between managers and leaders
- The 360° degree process is simple
- 360° outcomes
- Talent management and succession planning
- Next steps to 360° feedback
Ready for 360° feedback?
The way finance and IT departments communicate may be very different to the communication styles of business developers, marketeers and sales professionals. And not forgetting those involved in the world of mergers and acquisitions who are managing merging cultures. Most of us are aware of Intelligence Quotient, or IQ, the scoring system derived from one of several different standardised tests designed to assess intelligence. However, the new arrival in the corporate world is Emotional Intelligence or EQ, a system used to identify and develop individuals on an emotional, interpersonal and communications skills level; it is mostly being delivered through coaching and training programmes.
There is an ongoing debate as to whether the correct term is EQ or EI – in this instance EQ is the term favored. EQ is important to me as a coach because it offers a benchmark for the client (the coachee), to help them understand areas that need to be targeted as part of their coaching and personal development programme.
An EQ overview
Perceiving emotions is the ability to identify one’s own emotions. This comprises the foundation or building blocks and is the fundamental aspect of emotional intelligence; in short it is the operating system that makes all other processing of emotional information possible.
Cognitive accessing of emotions is the ability to harness emotions to facilitate various cognitive activities, such as productive thinking and problem solving abilities. The emotionally intelligent individual can quickly process their mood and separate fact from fiction, allowing them to move on with the important Challenges at hand.
Managing emotions in ourselves and others. This gives the emotionally intelligent individual a chance to harness emotions, even negative ones, and manage them in a way that allows them to achieve intended goals – in other words working with advanced empathic understanding; to put their own feelings aside as they seek to understand the needs of others in a given situation.
The differences between managers and leaders
Areas for consideration with the EQ model can include: communicating with international business cultures; communicating with foreign leaders/managers; solution focused thinking; listening skills and assertiveness training; dealing with difficult conversations; making the most of conference calls; behavior in meetings and effective email communication.
One of the key methods for finding our blind spots is through 360° feedback questionnaires. Before explaining how a 360° works it is worth considering different cultures and the method of giving and receiving of feedback. As mentioned there is a fear of ‘losing face’ when it comes to receiving feedback in South-East Asia. I believe this behaviour holds talented people back both in South-East Asia and closer to home. If we think about the implications of losing face, we can see that in fact no one likes losing face, in any culture.
Most people who learn to deal with constructive criticism will quickly learn to see feedback as a fast-track way of understanding how others see them. A lesson in what not to do.
Recently a company in England had a policy of naming the person who made the biggest mistake that month; the opposite of the employee-of-the-month award. This created a culture of fear with few willing to take risks or offer suggestions. Happily they have since changed this policy. Feedback needs to be handled respectfully, if it becomes part of the corporate culture it opens up a new world for employees. Working in a business where everyone is trying their best not to make mistakes can only create an atmosphere of insecurity and workforce of low-risk takers.
The 360° degree process is simple
The individual assesses him/herself and is also assessed by groups of colleagues - managers, peers and direct reports and even customers or external suppliers. It is completely anonymous and all identities are protected.
Once the assessments are analysed, the individual is provided with a rated report and feedback delivered in the privacy of a 1-2-1 coaching session. Outcomes are shared with the line-manager or human resource manager as part of the individual’s personal development plan (PDP). Usually additional questions are used to encourage verbatim feedback on chosen areas and the completed 360° includes an area for the client to make notes in order to create their individual action plan.
360° outcomes
- Shows us how others see us
- Highlights both strengths and development needs
- Establishes a focus for subsequent training and coaching
- Can be used to measure changes in behavior over time
- Enables self-directed professional and career development
- Increases communication between team members
- Identifies causes for breakdown in team trust and performance
- Improves the team environment as people discover how to engage in more productive interpersonal behaviors
- Supports teamwork by involving team members in the development process
- Highlights the organisation's managerial and leadership potentional
- Perhaps most importantly it supports talent management and succession planning requirements for the organisation going forward.
Talent management and succession planning
Increasingly this is a key business imperative. Often one of the key Challenges faced by organisations in their approach to talent management is how to identify talent and accurately match it to long-term business strategy, while taking into consideration day-to-day business needs. The 360°’s blend of competencies, traits and behavioural preferences offers an unrivalled view of the individual that allows organisations to benchmark against front line leaders who are thriving in today's complex business world.
Next steps to 360° feedback
After the 360° feedback session the individual should focus on their goals and building on their commitment to change. They are invited to work out for themselves the important messages from their 360° feedback under the guidance of their coach (rather than just telling them what it says). This helps them to identify their goals and to come up with realistic, short-term and long-term action plans. Key targets are agreed and put into the context of what is expected of them, and what development areas need work in order to achieve their goals as part of their (PDP).
The question was ‘emotional intelligence and 360° feedback – is business ready?’ In my opinion, the sooner the better.
Ian Claffey, international coach, Fairplace
Ian Claffey is an international and cross-cultural coach with leading career management and outplacement consultancy, Fairplace. Internationally acknowledged as one of the leading specialists in his field, Ian has worked with many of the world’s leading corporates.

