Online recruitment - think smart
Given the current economic uncertainty many employers are looking to cut costs and with recruitment being one of the most expensive HR activities it is unlikely to go unscathed. More and more organisations are turning to online solutions to reduce costs. But it’s not just a case of moving vacancies online and hey presto.
Online recruitment can support employers in their bid to cut recruitment costs and improve the quality of their applicants. But it is not a case of one size fits all. To really succeed in meeting business objectives HR need to invest time in developing an online recruitment system that meets the needs of all its users – both those inside the organisation, such as line managers, and applicants.
Too many online recruitment systems focus on the organisation itself and pander to the needs of the designers rather than the needs of the users. This is something that employers cannot afford to do in the current labour market – according to a recent survey from KPMG and the Chartered Institute of Personnel and Development (CIPD) more than half (54%) of employers anticipating recruitment difficulties.
Employers need to think smartly about how they use online recruitment to fill these vacancies. To ensure it is effective in terms of reducing costs and increasing the quality of candidates organisations need to put the candidate’s needs and business objectives at the heart of the online application process.
Get it wrong and organisations will face continuing recruitment difficulties, added costs and far worse risk ruining the employer brand. But invest the time to get online recruitment right and HR can really make a contribution to the business in terms of cutting recruitment costs and overcoming recruitment difficulties.