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Clownfish launch green search marketing 05/10/2009
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Until now, the power of search from a sustainability perspective has been overlooked. Clownfish has launched Green Search Marketing, a matrix system that will help brands participate in the online sustainability conversation, gaining brand reputation, advocacy and improving their business’s environmental track record in the minds of consumers, NGO’s and key opinion formers
Today search is no longer simply a direct response channel; it is part our every day, online behaviour. Understanding how, why and where people search within the digital space has become critical to developing effective communications strategies. And so, as environmental and social concerns continue to climb the agenda for consumers, brands need to engage customers in their sustainability journey as they actively seek information on the web.
Clownfish understands the relationship between search and sustainability and takes a new approach to search marketing, allowing businesses to profit from new opportunities and increase their brand exposure by capitalizing on organic search.Green Search marketing is not about buying green ‘key words’, it analyses the environmental, social and economic impacts across the value chain, in addition to market and consumer sustainability trends, with a ‘360 degree search review’. Through devising and implementing a tailored green SEO strategy, Clownfish will help businesses future-proof their brands and optimise clients’ search campaigns to deliver the best possible Results.Diana Verde Nieto, CEO of Clownfish, comments: “Brand behaviour is fast becoming the key determinant of brand image. In this new reality, brands must act and participate in sustainability conversations; Green Search Marketing is a tool that enables brands to credibly participate in consumer conversations that are not involved today regarding their social and environmental practises.”
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