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Aegis Group plc furthers the expansion of its global sustainability practice and announces Clownfish - a division of Aegis Media Italy 05/10/2009

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Clownfish, the London-based sustainability and communications consultancy, is going global and has opened offices in New York and Shanghai within the last eighteen months, and has extended its reach within Europe having recently opened an office in Milan in June 2009

Aegis Group plc furthers the expansion of its global sustainability practice and announces Clownfish - a division of Aegis Media Italy
The market in Italy is very receptive to the possibilities that sustainability presents, as environmental issues are climbing the consumer agenda. According to a recent Consumer Connection Survey (CCS - Sustainability), conducted by Aegis Media, more than 13 million Italians, aged over fourteen years old, definitely agree that “maintaining the planet is my business”. The study shows that 88% of Italians are worried about air pollution and 62% of Italians are worried about global warming (Source: CCS – Sustainability).Responding to consumers’ concerns by engaging in sustainability will present lucrative opportunities for Italian companies to enhance brand value and engender consumer loyalty and trust.

Diana Verde Nieto, CEO of Clownfish, comments:

“We are becoming a division of Aegis Media Italy to extend our reach, as a global sustainability practice, as social and environmental issues are becoming more relevant to the Italian market.”

Walter Hartsarich, CEO of Aegis Media Italy, comments:

“We are pleased that our global sustainability practice is to have a division in Italy. It will allow Aegis Media to be the ideal partner for companies aspiring to make sustainability one of their assets. Sustainability is a global issue and at Aegis we are proud to be at the forefront of this initiative, giving our clients access to this strategically significant discipline”.

Clownfish

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Diana Verde Nieto

Diana Verde Nieto