Our Audience
We’re unique in that we are the only HR jobs site to have our demographic and audience figures audited and verified by independent third parties:
- 90,018 unique users visit our website every month (ABCe, March 2011)
- 570,495 page views per month (ABCe, March 2011)
- Average salary of our users in the UK is £63,122; half earn more than £50,000 per annum; 11% earn more than £100,000 (NORAS, 2011)
- 82% of our users are HR Manager level and above; 13% are HR Directors
- 79% educated to degree level; 36% to Masters level
- Over 50,000 jobseekers are subscribed to our jobs by email
- Last year we advertised over 57,000 jobs for over 2,200 customers worldwide
Audience members by job title
- Change Management
- 8110
- Employment Law
- 5890
- Head Of Training /Director
- 6580
- HR Director
- 7610
- HR/1T Systems
- 6600
- HR Manager
- 8420
- Payroll
- 6440
- Recruitment Director
- 6150
- Recruitment In House
- 8230
- Talent Management
- 7560
- Training & Development
- 7900
- Training Manager
- 6930
NORAS 2011 Survey results:
NORAS is the National Online Recruitment Audience Survey. Established in 2002, NORAS provides independent and objective data to demonstrate the audience of job boards.
Some of the results of Changeboard's March 2011 survey are below.
What is your work experience?
This graph demonstrates the seniority of Changeboard's audience. Over 80% have least 10 years' experience.
What is your highest qualification?
Changeboard has a very highly qualified audience, with 35% holding a Masters degree.
Do you have a professional qualification?
Changeboard has a highly qualified audience with 92% graduates, and 62% have achieved a professional qualification such as CIPD or MBA.
Salary?
Changeboard attracts by far the largest proportion of middle and senior management HR professionals compared to its competitors. The average salary of users is £63,122.
What industry do you work in?
As a specialist HR job board Changeboard attracts HR professionals across all industries in the private and public sectors, with the highest proportions from the highly qualified sectors of Consulting/Strategy (8%), Banking & Financial Services (8%), and Education (7%).
What is your job role?
75% of Changeboard users are HR/Training professionals highlighting the specialist nature of the site, with an additional 5% in Consulting/Strategy, and 4% in General/Executive Management positions.
